I worked on this project for Hunt Adkins, an advertising agency in Minneapolis, Minnesota. My team included a creative director, an account executive, and a copywriter. I fulfilled the roles of user experience designer and information architect while self-managing my work on the project.
As a team, we worked hands-on with our client team at Mayo Clinic. The first challenge was to untangle the layers of confusion embedded in the existing information architecture of the Healthy Living Program and Rejuvenate Spa website. I did this by separating the site into two unique products: separate websites for both the Healthy Living Program and the Rejuvenate Spa. I then created a site map for both sites and aligned content to new top-level page names. This work informed the information architecture of the landing pages.
One unique challenge that came up was our client's limited experience with wireframes and grayscale mockups. I met this opportunity with more visual and engaging wireframes, using a sketchy style to help denote the temporary nature of this artifact.
Healthy Living Program
Sitemap:
For a closer look at this sitemap, check out this project on: FlowMapp!
High-fidelity Wireframes – Desktop:
(Embedded screen, scroll within the iframe to view more.)
For a full browser experience, check this project out on: InVision!
High-fidelity Wireframes – Mobile:
(Embedded screen, scroll within the iframe to view more.)
For a truer mobile experience, check this project out on: InVision!
Rejuvenate Spa
Sitemap:
For a closer look at this sitemap, check out this project on: FlowMapp!
High-fidelity Wireframes – Desktop:
(Embedded screen, scroll within the iframe to view more.)
For a full browser experience, check this project out on: InVision!
