This is a design I created for Blue Cross Blue Shield of Minnesota, of a water bottle used to market the BCBS brand signals of modern health and wellness to potential customers.
Based on the brand guidelines and copywriting, I created three original design concepts. I then worked with the printing vendor to choose the water bottle, print, and manufacture the final deliverable.
Preppped for print production
In the gym
Here's another concept for this project, a bold and friendly approach